A Plea for Amarna Publishing

[Randolph Carter von Richthofen]

There needs to be serious consideration about the possibility of an Amarna publishing imprint. You lot may not know it, but Amarna posters have been a beacon of hope in a general Internet of darkness, especially since the Russian invasion of Ukraine last year. I can tell you from my long sojourn on other social media platforms that the general Dissident Right (or whatever you want to call it) is in serious need of correction. Specifically, far too many posters have become red-brown alliance/Third Worldist types who actively cheer for the dissolution of the West out of a misguided belief that "based" Peking or "trad" Moscow will rescue them once the Transatlantic order has fallen. This rot is not just confined to the usually liminal types (MAGA Communism of Haz/Jackson Hinkle and more right-leaning anon accounts), but one can regularly see MAGA Boomers regurgitating some variations of Third Worldism, which just means that they heard it first from their favorite normie source. This scourge needs to be removed from our side of things, and one way that the Amarna Forum could do that is by publishing books. 

Mystery Grove, Imperium, Passage Press, and others are all doing a fantastic job right now of turning more eyes towards the true right within the Western tradition. A series of Amarna books would help even more, especially since most of us here seem future-focused. Similarly, Amarna culture and tech posts are far superior to anything else publishing on the right. 

This is just a humble suggestion. I do think that Amarna compendiums or books could save the Western right from slipping further down the slope of bad, essentially left-wing politics.

[Guest]

 This scourge needs to be removed from our side of things, and one way that the Amarna Forum could do that is by publishing books. 

Mystery Grove, Imperium, Passage Press, and others are all doing a fantastic job right now of turning more eyes towards the true right within the Western tradition. A series of Amarna books would help even more, especially since most of us here seem future-focused. Similarly, Amarna culture and tech posts are far superior to anything else publishing on the right. 

This is just a humble suggestion. I do think that Amarna compendiums or books could save the Western right from slipping further down the slope of bad, essentially left-wing politics.

Are you suggesting Amarna posters make books? If so which ones? Can you give examples of good posts and maybe flatter some posters who you want to write books.

[anthony]

The sentiment is appreciated, and I do want to do more with myself, maybe linked to this place. But a book... ehhhhh...

You got here without a book, the trends you're observing with displeasure, are they book driven? I don't really know if books are the answer to anything today. As you say, boomers are tainted by "their favourite normie source". I don't really think books change minds or even transmit ideas today. They're more like merchandise. Might as well start printing those shirts again. Mystery Grove, Imperium Press, etc. Do you really think they lead and correct people, or do they just give you stuff to buy to signal that you're right?

I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

[Spingebill]

As you say, boomers are tainted by "their favourite normie source". I don't really think books change minds or even transmit ideas today. 

While a book won't change the minds of boomers or really any normies, the smarter people in and around our sphere tend to read more books than your average normie. Since those people are more valuable to have on our side, I think the purpose of this book should be to reach them. If it were targeted at people who are firmly right-wing already, it could help them stay the course ideologically and steer them away from stuff like Red-Brown Eurasianism as OP said.

While we definitely don't have enough regularly book-writing people here to warrant our own publishing imprint, I think someone writing a book-sized piece and then moving to get it published by one of the listed publishers could work. That said, writing a book is no short-term project, so talking about it this casually doesn't feel right.

[Randolph Carter von Richthofen]

The sentiment is appreciated, and I do want to do more with myself, maybe linked to this place. But a book... ehhhhh...

You got here without a book, the trends you're observing with displeasure, are they book driven? I don't really know if books are the answer to anything today. As you say, boomers are tainted by "their favourite normie source". I don't really think books change minds or even transmit ideas today. They're more like merchandise. Might as well start printing those shirts again. Mystery Grove, Imperium Press, etc. Do you really think they lead and correct people, or do they just give you stuff to buy to signal that you're right?

I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

You're right that most are not swayed these days by books. However, I think it's about reaching the right people. An Amarna publishing imprint could help to create an economic network for our really talented guys. And writing & publishing fiction is actually a wonderful idea.

[Spingebill]

You're right that most are not swayed these days by books. However, I think it's about reaching the right people. An Amarna publishing imprint could help to create an economic network for our really talented guys.

As mentioned, while we collectively write a lot, we don't put out an amount that would warrant making an entire publishing imprint for it. If we were to write something with the intent to get it published, it would be a lot more efficient to put it through one of the preexisting racist publishers like Imperium Press, who assumedly wouldn't be opposed to it as long as we can match their standards of quality.
As for economic networking, since the (general) long-term goal is to build Amarna into a network of business owners and high-value professionals, there are probably easier and more direct ways to go about that than making a publishing imprint. That said, I don't have any further ideas about that in particular, and that probably deserves its own thread for discussion.

[Reverend Moon Immortal]

[…]
I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

[…] writing & publishing fiction is actually a wonderful idea.

The Amarna Anthology of short fiction

[Randolph Carter von Richthofen]

The Gigachad Dialogues. The Collected Romps of Cairey Turnbull.

Please and thank you.

---

[…]
I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

[…] writing & publishing fiction is actually a wonderful idea.

The Amarna Anthology of short fiction

I'm being entirely serious when I say that that would be a wonderful thing to behold.

[JohnnyRomero]

The sentiment is appreciated, and I do want to do more with myself, maybe linked to this place. But a book... ehhhhh...

You got here without a book, the trends you're observing with displeasure, are they book driven? I don't really know if books are the answer to anything today. As you say, boomers are tainted by "their favourite normie source". I don't really think books change minds or even transmit ideas today. They're more like merchandise. Might as well start printing those shirts again. Mystery Grove, Imperium Press, etc. Do you really think they lead and correct people, or do they just give you stuff to buy to signal that you're right?

I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

I think that BAPbook demonstrated that a book is still useful and worthwhile in this day and age; not to convert normies, but to strengthen, purify, and correct the ideas and and direction of worthwhile Sensitive Young Men who have already been "converted" (really awakened) by memes & substack posts & tweets & life experience.

[NuclearAbsolutist]

Mystery Grove, Imperium Press, etc. Do you really think they lead and correct people, or do they just give you stuff to buy to signal that you're right?

This is something that has bothered me for a while which is the sole value of all these publishers and adjacent scribblers is pointing towards men(And a few women) who lived long ago and have nice thoughts. The rest is the usual circle of clapping over being basted and having deep thoughts now you have exited the standard worldview of drenching yourself in as much filth as possible. Using words like "Meta politics" which I find one of the most disgusting escapades. Out of a frying pan of the festering establishment and its big tent and into a shoddier copy. This kind of commentary and approach to the works in question makes them as Anthony says no better than T shirts. And for what? There have been many publishers before the internet(Some one can say with much better quality in book design and over all quality to now) none fixed or can fix the retarded apu avatar that snags onto cheerleading for savages in the world out of learned helplessness or various other retardations because that's a problem with the people, ideas are accidental as seen in how such persons switch out of them like pairs of pants.

[PIGSAW]

[...] They're more like merchandise. Might as well start printing those shirts again. [...]

Merchandise is a weapon, "Go Woke, Go Broke" is a misnomer— companies happily incinerate money and hemorrhage staff to pay the ideological tax (at any price) because they want to secure their position in what they believe will be the future. But the consumer model has changed under Zoomers, who do not want "products" (as they've all been raised communist, incidentally or otherwise) the way Millennials and earlier did (though Gen X rejected it in their time somewhat, and this is relevant as the parent gen of Zoomers), they want something more akin to a lifestyle brand (a religion, which proposes answers to the spiritual crisis of the world).

I can respect BAP for not leaning into the grift all the "MUH GETTING PUSSY" non-race mulatto spics that surround him do, but they are right that selling a lifestyle brand is the way to reify yourself and secure your position, and without some form of paypig infrastructure (or inherited familial wealth) larger greatness is inaccessible.

I really enjoyed Steelstorm and appreciate that they published that, but it's all they've got that really interests me. Because it's fiction. An utterly personal expression of ideas which is valuable and can be appreciated for its personality even if the political thoughts are all familiar. That's the kind of thing I would like to do if anything.

T777 is the only writer they platform who matters, because he is a true outsider. The issue the "DR" is facing (BAN WOMEN) is how many poser faggots have wormed their way in (again, primarily women who seek to harvest difficult or obscure male attention, the "foodie" of whoring), and those who chose to make this corner their grift (faggots addicted to controversy and humiliation, like Milo).

More people like T777 will come out of the woodworks when there is a platform (or space, like this one) for them— lurkers do not often reveal themselves, they must be drawn out.

[...] An Amarna publishing imprint could help to create an economic network for our really talented guys. And writing & publishing fiction is actually a wonderful idea.

[...] As for economic networking, since the (general) long-term goal is to build Amarna into a network of business owners and high-value professionals, [...] and that probably deserves its own thread for discussion.

The Amarna Anthology of short fiction

I vote for this.

I think that BAPbook demonstrated that a book is still useful and worthwhile in this day and age; not to convert normies, but to strengthen, purify, and correct the ideas and and direction of worthwhile Sensitive Young Men who have already been "converted" (really awakened) by memes & substack posts & tweets & life experience.

BAPbook is a signal flare, none of his fans have ever read it (they prefer to photograph it, as they only care about it as a symbol)— for them, the signal flare was a call to arms to become his paypig army and perform a ritual of energy transference him (the only thing they can do, same with the MAGAmass, antifa, etc.). For the ones who actually read it, what you said is correct, and why it has actual value.

[Guest]

I have 33 pages complete of a novel, but I am writing it slowly and luxuriously. If there is a Guest Submittal Area I will submit something or other that is requested if such a thing is opened. It is a lot of work however, and anyone who takes the position of Editor, Curator, etc. would have to be willing to invest time and energy.

I don't have particularly great hope of "current effect" for any novel, but given time a book might cause some to roll this way or that way in some cascading effect. Games offer a higher quantity, but a lower digestion rate. Multimedia is interesting, and you could surely have a Gigachad or Gigacat dialogs book like so. It would be amusing, and who knows, the work might take on a different life in physical form.

Altogether, it's an interesting idea if someone wished to do work like this. If not, then that is also well and good.

[GraphWalkWithMe]

Fiction-works seem unlikely to turn anyone at this point. As above posters pretty much stated, "memes" and more importantly basic facts of history seem like more prospective vectors for those already "turned" to pose questions. Thomas777 and BAP both deliver incredibly hard-hitting facts across their respective platforms:

"Why did Churchill's England always refuse German calls to alliance over the course of the war?" "Why was America so reluctant to enter the war prior to the Pearl Harbor Incident? "Rainbow No. 5 leak, huh?"

"Did any Ancient Greeks actually have blonde hair?" "Why did the 'homosexual identity' emerge after 1968?" "Were States like South Africa and Rhodesia actually abolished owing to the simple tides of history?"

Fact-check that shit, faggots. REMINDER: this is just about the truth.

[Randolph Carter von Richthofen]

Everyone's input is excellent here. Maybe thinking about such things in purely political terms is a losing effort. However, it cannot be argued that mytho-fiction like the Marvel Cinematic Universe or Harry Potter does not inform the liberal-leftist worldview. We have enough talent on our side that we could craft works that inform future generation through fiction. It has finally caught on with normies just how much the culture has been lost. Maybe we help to take slices of it back.

[anthony]

Everyone's input is excellent here. Maybe thinking about such things in purely political terms is a losing effort. However, it cannot be argued that mytho-fiction like the Marvel Cinematic Universe or Harry Potter does not inform the liberal-leftist worldview. We have enough talent on our side that we could craft works that inform future generation through fiction. It has finally caught on with normies just how much the culture has been lost. Maybe we help to take slices of it back.

Culture wasn't "lost" in the sense that it's "theirs". It's just largely dead in America and the broader English speaking world. I believe that everything that has even a spark of life in it left is fundamentally ours. As I keep saying over and over again everywhere. We can't lose culture, I can't anyway. Anybody who really appreciates art is more or less on my wavelength. It's simply necessary.

[JohnnyRomero]

Everyone's input is excellent here. Maybe thinking about such things in purely political terms is a losing effort. However, it cannot be argued that mytho-fiction like the Marvel Cinematic Universe or Harry Potter does not inform the liberal-leftist worldview. We have enough talent on our side that we could craft works that inform future generation through fiction. It has finally caught on with normies just how much the culture has been lost. Maybe we help to take slices of it back.

The idea that "the majority of normgroid hylics are libtards because they watch Harry Potter & Marvel movies and were convinced/brainwashed by them" is hogwash, with all due respect. The following are a few lists of reasons why (normies) are libtards, in order of importance:

1. They are taught to be libtards in public school (early state indoctrination).
   
2. They are constantly hounded and interrogated by libtard apparatchiks & commissars (HR whores & Civil Rights Act-abusing activists) in their professional lives (continuing state enforcement).
   
3. They see that all of the celebrities and rich people whom they seek to imitate are all libtards (status-seeking).
   
4. They hear the professional and serious-sounding official channels promoting libtard ideas, e.g. NPR, History Channel, Wikipedia, CNN, NYT, etc. (appeal to authority).
   
5. All of their friends (at least openly) profess libtarded ideas and criticize non-libtards (immediate social conformity).
   
6. They hear libtard ideas reinforced second-hand through movies and whatnot (Soy Wars, Harry Potter, etc.) (broad cultural influence).
   

As such, I think that the influence of that sort of common/low mass media is 1) of only second-order importance to the formation of the libtard's worldview, and 2) is in itself not a direct source of said libtardation, but is only permeated with libtard themes because of the above reasons (e.g. J. K. Rowling made Voldemort Literally Hitler and Dumbledore Suddenly Secretly Gay not because she originated and wanted to propagate the ideas inherent in such nonsense, but rather because she was educated in libtarded British schools, raised up on libtarded British media, and surrounded by libtarded British friends).

However, fiction certainly does inform the mythic worldview of people, but it does not convert people. Perhaps new fiction would be nice, but again it is of second-order importance. Culture is downstream of power, and if we were to capture power and change the education system and the incentive structure of media and publishing to our liking, Keyed and Clearpilled Right Wing Art to Inspire Sensitive Young Men would blossom en masse like springtime clovers.

As for examples of Keyed Fiction that inspires the mytho-symbolic language of those on Our Side ("I'm literally like X..." "We are like the X in their noble struggle against the N...") and provides them with a Positive Vision of the Future ("someday it will be like X..." "we will make X real..."), I would point to the commonly-referenced and very thoroughly right-wing and often even Keyed works of great fiction, which are so strong in their alignment in truth that they even exercise a strong influence over the hylic minds that do not understand their true meanings. These would include Dune, The Lord of the Rings, and the films of Mel Gibson, just to name a few. Also note how none of these are invented for purposes of cynical political utility, but were instead just Good White Men expressing Divine Truth through their own spirit honestly and openly.

[PrettyboyLombard]

A reformatted collection of John Winthrop's hadiths, bound in leather.

[Randolph Carter von Richthofen]

Everyone's input is excellent here. Maybe thinking about such things in purely political terms is a losing effort. However, it cannot be argued that mytho-fiction like the Marvel Cinematic Universe or Harry Potter does not inform the liberal-leftist worldview. We have enough talent on our side that we could craft works that inform future generation through fiction. It has finally caught on with normies just how much the culture has been lost. Maybe we help to take slices of it back.

The idea that "the majority of normgroid hylics are libtards because they watch Harry Potter & Marvel movies and were convinced/brainwashed by them" is hogwash, with all due respect. The following are a few lists of reasons why (normies) are libtards, in order of importance:

1. They are taught to be libtards in public school (early state indoctrination).
   
2. They are constantly hounded and interrogated by libtard apparatchiks & commissars (HR whores & Civil Rights Act-abusing activists) in their professional lives (continuing state enforcement).
   
3. They see that all of the celebrities and rich people whom they seek to imitate are all libtards (status-seeking).
   
4. They hear the professional and serious-sounding official channels promoting libtard ideas, e.g. NPR, History Channel, Wikipedia, CNN, NYT, etc. (appeal to authority).
   
5. All of their friends (at least openly) profess libtarded ideas and criticize non-libtards (immediate social conformity).
   
6. They hear libtard ideas reinforced second-hand through movies and whatnot (Soy Wars, Harry Potter, etc.) (broad cultural influence).
   

As such, I think that the influence of that sort of common/low mass media is 1) of only second-order importance to the formation of the libtard's worldview, and 2) is in itself not a direct source of said libtardation, but is only permeated with libtard themes because of the above reasons (e.g. J. K. Rowling made Voldemort Literally Hitler and Dumbledore Suddenly Secretly Gay not because she originated and wanted to propagate the ideas inherent in such nonsense, but rather because she was educated in libtarded British schools, raised up on libtarded British media, and surrounded by libtarded British friends).

However, fiction certainly does inform the mythic worldview of people, but it does not convert people. Perhaps new fiction would be nice, but again it is of second-order importance. Culture is downstream of power, and if we were to capture power and change the education system and the incentive structure of media and publishing to our liking, Keyed and Clearpilled Right Wing Art to Inspire Sensitive Young Men would blossom en masse like springtime clovers.

As for examples of Keyed Fiction that inspires the mytho-symbolic language of those on Our Side ("I'm literally like X..." "We are like the X in their noble struggle against the N...") and provides them with a Positive Vision of the Future ("someday it will be like X..." "we will make X real..."), I would point to the commonly-referenced and very thoroughly right-wing and often even Keyed works of great fiction, which are so strong in their alignment in truth that they even exercise a strong influence over the hylic minds that do not understand their true meanings. These would include Dune, The Lord of the Rings, and the films of Mel Gibson, just to name a few. Also note how none of these are invented for purposes of cynical political utility, but were instead just Good White Men expressing Divine Truth through their own spirit honestly and openly.

All excellent and well-stated points. I agree that institutional power controls culture. Your argument makes profound sense, and it is more than likely right. Still, I think having a counter-revolutionary culture, with films, books, etc., is still a worthy endeavor. At the very least, it can help detach certain right-leaning normies away from the slop.